Frequently asked questions

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  • Atria is a premium programmatic marketplace that offers the UK’s most trusted editorial brands in one place. It’s designed to make it easy for advertisers to reach engaged, scaled audiences in brand-safe, positive environments. 

  • Bauer, Future, Hearst, Hello!, Immediate and Time Out

  • Atria offers a clear, privacy-safe alternative to the open marketplace that puts quality and trust first. Responding to increased regulation, disappearing third-party cookies and fragmented buying routes, the platform showcases the strength and unique value of trusted editorial environments, helping advertisers to plan with confidence and achieve better results. 

  • Campaigns reach highly engaged, valuable audiences that are powered by publisher-controlled audience taxonomies, as well as unique first-party data that can’t be accessed anywhere else. The result is greater precision, stronger performance and measurable impact.

  • Yes, for now.

  • Atria is a programmatic marketplace that’s accessible via multiple supply-side platforms (SSP). Setup and campaign management is delivered by Permutive, the Atria delivery and optimisation partner. 

    At launch, advertisers can access Atria via Xander and Index, with more SSP to be added throughout 2026. 

  • You can activate standard digital display and video.

    Standard Display: 970x250, 728x90, 300x250, 300x600, 320x50, 320x100

    Video: pre-roll (IAB in-stream) and pre-roll (IAB accompanying content). 

    Please note, additional high-impact formats will be launched in early 2026. 

  • Atria is a marketplace owned and run by its publishing partners and there are two ways to enquire and book a campaign.  

    1. You can enquire via this site through the Contact Us page and one of the Atria partners will get back to you within 24hrs.

    2. Ask your relevant sales representative from any of the publishing partners. They will be able to supply audience information and facilitate booking with our delivery partner, Permutive.

  • Once your campaign is booked, our partner Permutive will facilitate the setup and will manage and optimise the campaign. Advertisers will have direct contact with Permutive throughout the duration of the campaign. 

    If you need any further support, you can also contact any of your sales representatives at one of the publishing partners, who will be able to assist you with any enquiries.